The Liebhart’s group specializes in dried fruit-bars, fruit slices, organic chocolate and chocolate fruits. The group’s history began in the 1980s, when the brothers Manfred and Rolf Liebhart founded the VITANA Gesunde Ernährung GmbH, and acquired their former employer Dr. Balke GmbH.
The motivation of the founders was, and remains, to offer natural and premium quality products to consumers. Dried fruit-bars, fruit slices, organic chocolate and chocolate fruits are sold under the brands of VITANA, Dr. Balke, Liebhart’s Gesundkost and Sanbeam mainly to specialty stores. The business of the group also partly consists of private label manufacturing, although the main focus lies in Liebhart’s own brands.
IMPORTANCE OF QUALITY INSPECTION
For Liebhart’s, quality has the highest priority throughout the supply chain and manufacturing process of the selected raw
materials. Within the group Liebhart, Gesunde Erzeugnisse GmbH is the sourcing and manufacturing company, which is also responsible for the quality of the premium products. “Product safety, consumer protection and socially responsible sourcing. Those are the values that are driving Liebhart’s philosophy and quality awareness.”, says the Head of Quality, Matthias Löneke.
The company accomplished its high level of product safety through a supply chain consisting of a wide and structured quality process. Raw material suppliers are carefully selected, emphasizing issues like treatment of workers in the countries of origin. A particular emphasis is laid on the minimization and prevention of physical contaminants (foreign objects) in the raw materials and finished products. Foreign object inspection is practiced throughout the chain, first by the suppliers and a second time by Liebhart’s itself. Consequently, the risk of contamination is greatly reduced by this principle of dual control. On both sides of the supply chain X-ray inspection systems are utilized as foreign object control points.
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